This
race was very unusual.
It
was among the very first out-of-state races I would handle on my own,
meaning unconnected to my old friend, Matt Reese, of West Virginia
and Washington. It had been delivered to me by Congressman Gillis
Long of central Louisiana ... a very smart guy whose early-70s
campaign for Governor of Louisiana I had helped as a Moon Landrieu
aide-on-leave - as the Boss had several friends in that particular
hunt. Gillis had run third behind Edwin Edwards and Bennett Johnston,
but he was the good guy and everybody knew it.
Gillis, and I
(temporary leave from City Hall) both leaned hard for Edwin against
Johnston in the runoff, and when our side prevailed I went back to
Moon's shop and Speaker O'Neill, of Boston College and Middlesex
County, Massachusetts, made Gillis a House Whip. Got us both out of a
ditch!
Tip's boy, Tommy - as Lt Gov. Of Massachusetts - and I
became good friends a few years later. When I saw Tip later in DC
when the subject of Jim Wright and Gillis Long both came up. The
speaker spoke very fondly of Gillis Long, but expressed admiration
for Jim Wright.
Also,
1980 was bringing into sight a completely new political agenda. Moon
Landrieu was Carter's HUD Secretary, and Wright's 12th District was
not just Texas, but north central Texas... Ft Worth and the
west-of-Dallas suburbs... Eddie Chiles, and that other nutty family
with all the money.
I walked off a jet at DFW in spring of
'80 into a world I thought I was about to learn as a boy, then go off
and teach to others across the country - because I would be seen as
somebody who had learned to "whip up" on these
right-wingers ....!
Wrong.
I was lucky. Wright had, as i believed at the start, a strong base of
strength and good will. But I, nor anyone else active at the time,
had ever experienced what was about to take place.
The
race was part of the watershed struggle emerging as the post-war
Democratic era headed for an abrupt end. Kennedy had died, Johnson
succeeded him in '63 then won what remains the strongest landslide
ever handed a sitting President.
Guns and butter ... Vietnam
and a huge domestic agenda.
Nixon
had replaced a bitter Johnson, whose past had caught up with him.
Then Nixon had left Washington in disgrace - following Watergate.
Then
Carter, the nice guy from Plains, who carried his bags and slept in
the spare rooms of his supporters as he campaigned in the '75
Democratic Primaries.
Newt
Gingrich was now heaving grenades in Congress. Reagan - in
Sacramento- was re-creating himself as a soft-spoken bombshell, while
Goldwater was beginning to drift away ... Becoming reasonable,
thoughtful.
As
Dylan had been wailing, the times were changin'!
The
Republicans saw our race as a major opportunity, where President
Carter's perceived weaknesses could be attached to the House
Democratic leader at a time when he was virtually isolated on the
ballot. No President, no U.S. Senator, no other statewide Texas
offices at contest. The Republicans had drawn a bead on the Texas
12th
and pulled the trigger.
Wright
was in the position to raise all the money necessary.
I had
prepared a pretty aggressive campaign budget - an incumbent's
campaign that I felt would surely do the trick, but I just didn't
know Jim Wright. Man could not utter the word "No" to
anybody. As the old saw goes, if he had been a woman Jim would have
been knocked up all the time!
By September - I had arrived in
late spring - we were 30% over our spending plan. Things were going
well, but the signs were troubling. I ordered up an early tracking
survey, just in case. Looked pretty good. Bill Hamilton from DC, a
great polling pro and savvy, was cautious but optimistic when he
flopped the results before us. Said he felt good, but wanted to talk
about our plans for the last 90-days, and we sorted it through,
tinkered a bit but kept the structure of the race pretty much as it
was. Wright felt he needed a solid win to be able to convert his role
as Majority Leader to Speaker when and if O'Neill chose to hang it
up. The two of them had no deal as far as I knew, but they were
close. In the bitter, earlier battle for
Majority Leader,
Wright had won a surprisingly strong victory over San Francisco
liberal Phillip Burton - with a wink and a nudge from the Speaker.
Wright wasn't too easy to like, but compared to Burton ... all Tip
wanted to do was not get caught!
So, we upped the budget a bit that
fall, added mail, increased street-operations among African American
and Hispanic voters in the east and north sides, where Patti Everitt
and Robert Jara of our campaign staff knew exactly what had to be
done. And the Wright phone banks were ratcheted up to buzz-saw
levels. When Jim and I had first talked in the spring of 1980, I had
asked what kind of outcome would serve his future adequately. He
suggested the mid-50s. Our tracking was demonstrating an acceptable
lead for Wright, but Democratic values were falling badly as summer
turned to fall ... voters liked Jim Wright just fine, but Carter was
beginning to fold like a bad suit. I hadn't planned a lot of TV ...
huge, sprawling market divided between Ft Worth and Dallas, and a ton
of suburbs and exurbs mixed in between. Got my attention. I called a
good media guy out of Austin. Roy Spence road into town on a Harley -
no shit. I'd talked with him without Wright's okay, since I hadn't
planned much television - given the market. We went over the polls. I
explained my reluctance to authorize a negative approach on
television and he agreed.
He went away, came back quickly
with some divine scripts and proposed to create a couple - not
negative - designed to head off those among Wright's backers who
would bash Jim Bradshaw, our unknown opponent. Bradshaw wasn't the
issue, it was the Eddie Chiles' of the world with huge check books
... with voters beginning to get more and more angry at President
Jimmy Carter. Spence shipped in a terrific production crew over a
weekend in early October who turned his scripts into magic.
Little
Sarah, 8, quivering voice ... "Mr Wright, why can't we pray in
school?" Jim - really cheesy-grin (everybody reading this who
knew him even a little knows this grin!). "Of course you should
pray in school ... every morning, before Congress dies anything for
anybody ... a priest, or a minister, or a Rabbi comes before us and
leads all Members in a prayer to the almighty."
Sarah smiles
... like a sweet child.
Cut.
Three
weeks before the election, Wright upped the budget by about 20% to
air Sarah's spot.
And
just before election weekend, President Carter, a great guy who was
about as popular as a Yankee in Dixie at the moment, called from
Anchorage offering to swing through Ft Worth on the way back to the
White House to "give you a hand". Wright put his hand over
the phone, wrinkled those bushy eyebrows into a twist and stared at
me ...
I
whispered, "Leader, Sunday or Monday before the election ....
but suggest to the President that we keep it quiet, try to make it a
huge surprise!"
Election
Night -60%.
Jim
Wright was one of the really good guys.